Election 2016: The Road Ahead

America has always enjoyed (or perhaps, more accurately, suffered through) long and expensive electoral contests. Yet the 2016 presidential election looks set to be the longest, most expensive, and most media-intensive campaign in history.

Some estimate that the total spending on the presidential election could exceed $5 billion. The free-for-all created in the wake of the Citizens United case of 2008 has made money an even bigger factor in how elections are shaped.

But more than just being about money, this campaign will be about image. As the candidates try to stand out, they will make ever more use of new media tools, such as social media. Already we see a war on the Internet between the primary contenders for attention. These early days will set out the marching orders for who will be considered frontrunners or dark horses as the primaries approach.

This election will thus be historic both in terms of deciding who will get to lead and in how they are chosen. I hope in the coming months to share insights into how the election is shaping up, with deep dives into the various dramatis personae of the campaign trail, as well as the major events of the week.

Staying informed is critical, and hopefully this segment will provide some easily digestible insights into the nature of American politics in this wild era of big money and big media.

About John Engle

John Engle is a merchant banker and author living in the Chicago area. His work has been featured by the Heartland Institute and the American Thinker. His first book, Trinity Student Pranks: A History of Mischief and Mayhem, was published in September 2013. John is a graduate of Trinity College Dublin, Ireland and the University of Oxford. Read more from this author.