Kiehl’s Targets Dapper Dudes
With the return of 50’s fashions, we are seeing a rise in the niche market for men’s skin care products. Kiehl’s, a national leader in healthy skin care, introduces a hero in men’s skin care: “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men. Kiehl’s took a focused approach when developing Facial Fuel to address the unique skin care needs of men.
To introduce the new moisturizer and a full line of men’s skin care products, Kiehl’s launched a Shave Bar at Nordstrom in the Shops at North Bridge earlier in July.