New Take on NYFW: Innovation is the New Fashion
NYFW is here and with so many innovative and creative designs, it’s a rave to watch in awe as the most beautiful top models strut the runway.
With that in mind, something seems a bit different this year at NYFW 2016. Beautiful, sexy and exotic are seemingly almost out of style as real world women were scattered throughout New York Fashion Week. Normal, everyday models seem to be what’s trending.
J Crew cast normal models for its NYFW 2016 show and was a huge success. Many were friends, families and employees who work for the American fashion giant. Ranging from young to old and a slew of different backgrounds, the brand succeeded in making its show a hit.
Not only is ‘being normal’ trending, fashion designers have also been more consumer-friendly. Immediately preceding the show, collections are made available for purchase. With the ever-changing world of fashion, designers are now more conscious of what consumers want and are constantly staying ahead of the trends.
Tommy Hilfiger, Rebecca Minkoff, Tom Ford and Misha Nonoo are among the few who have done this. Instead of displaying the traditional Spring Collection for NYFW, Tom Ford, amongst a few other designers, seemingly decided to do things different this year. With his “see-now-buy-now” approach, it was a wildly successful celebrity-clad show.
In the world of fashion, new trends are constantly on the rise. Misha Nonoo was the first fashion designer to present a Snapchat-only fashion show. A live “look book” was snapped for Nonoo’s show and was live for 24 hours on Snapchat.
Her first inspiration came last year for her Spring 2016 Collection which she featured on Instagram. Nonoo and other designers are thinking innovatively and ahead of the trend. It’s either staying ahead of the trend or getting left behind.
Besides staying ahead of trends, curvaceous models can also be seen cladding the catwalks of NYFW 2016. “Women of all shapes and sizes wear the clothes the designers create. It’s always wonderful to see how a real woman will look with these clothes on,” a spectator comments. It’s a wonderful time to admire beauty in its natural form; from seeing an everyday woman you’d see on the street on the catwalk at NYFW, to seeing a woman who is a size 16 on the catwalk.
Fashion has come a long way and still has a ways to go. The industry is becoming more innovative every day and as seen at NYFW 2016, there is still more to come.