Kiehl’s Targets Dapper Dudes

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With the return of 50’s fashions, we are seeing a rise in the niche market for men’s skin care products. Kiehl’s, a national leader in healthy skin care, introduces a hero in men’s skin care:  “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men. Kiehl’s took a focused approach when developing Facial Fuel to address the unique skin care needs of men.

To introduce the new moisturizer and a full line of men’s skin care products, Kiehl’s launched a Shave Bar at Nordstrom in the Shops at North Bridge earlier in July.


About Sarah Zakareckis

Sarah (Zak) Zakareckis is a fashion Jane-of-all-Trades. She has worked in the fashion industry for over a decade and has loved every minute of it. In addition to her column with IOnTheScene, Sarah is the in-house graphic designer for eDrop-Off, and the Director of Runway for Benjamin Cottrell Designs. She currently resides in the Chicago neighborhood of Wicker Park, with her soulmate and their beautiful baby boy.