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Aging is a leveler like no other, it steals upon us, announcing its presence with wrinkles and grey hairs. One would expect it to be welcomed with joy and satisfaction as a hallmark of experience gained but society’s expectation of what life over 50 should look like often crushes such thoughts.

Luckily, a group of determined individuals has refused to allow old age to stop them from looking their best and enjoying life’s finest moments in style. Rejecting the stereotype of being lonely and boring, they are breaking out as influences, curating content that speaks to ageless beauty and classic style.

Here is a list of some of these influencers on Instagram. Together, they lead a community of beauty Instagram accounts that post tips you can use right away, product recommendations and fashion advice. This list is by no means exhaustive, it shines the spotlight on just a few of the many successful influencers using Instagram to inspire and educate their followers.


Shauna Robertson

Handle-  @Chicover50

beauty Instagram accounts

Shauna has a vibrant and confident personality that shines through all her posts on her blog; ‘Chic over 50’ which she started to tell her unique story and inspire her numerous followers.

With constantly engaging content, there is always something new to learn from Shauna whose pixie haircut and daring color combinations to showcase a mix of confidence and beauty.

Angelique Miles

Handle- @Angeliquemiles

beauty Instagram accounts

With constantly glowing skin and a body most 20-year-olds can only dream of, Angelique Miles is living her best life!  Once the darling of the record industry, she has since channeled the same attention and creativity into her new passion as an online fitness instructor and guide.

With new techniques and fitness hacks every day, Angelique is redefining how to live over 50 and inspiring both older and younger generations to practice self-care and stay fit.


Handle – @Fashionistaover40


Aging should come with renewed confidence and classic style. These are the qualities that Evelyn effortlessly represents every day through her beauty account.

The beautiful grandmother keeps her followers engaged by showing off an acquired taste for jewelry and an eye for picking out the perfect combination of clothes every time.

Dawn Lucy

Handle – @Fashionshouldbefun

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For Lucy, life is a story best told through fashion, travel and new experiences. The 52-year-old CEO of the blog, Fashion Should Be Fun, certainly walks the talk with her exciting curation of images of her travels, experiences, cute dogs and playful outfits for her many followers.

Lucy is married and currently works as a high school teacher, an inspiration that maybe it is just possible to have it all

Yvonne Raeside

Handle – @botticelliinblack

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As a business and personal development coach, Yvonne is more than familiar with what classy and older looks like.

A relatively new face on the Instagram beauty scene, Yvonne is already growing a loyal following as she continues on a journey determined to change all the misconceptions about old age and fashion.  When she is not exciting her audience with captivating content, Yvonne is busy running her blog; ‘Botticelli in Black’, another avenue to provide inspiration!



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  • Angela C

    Thanks for sharing all of these wonderful people and their incredible accounts. Sometimes it’s hard to find quality content on Instagram and I love all of the feeds by the users you suggested!

  • EmmiJade

    Man, I hope I’m as chic as Shauna when I get older! She really is beautiful, and not just “for an older person” – beautiful in general!

    It was lovely seeing the variety of people on here. One thing I did notice, though, was that there weren’t really any true plus size models on your list. That might be something to include in the future. There are a lot of gorgeous plus size gals running amazing beauty blogs and instagrams and it’d be nice to see some representation there!

  • Jasmine Hewitt

    This looks like a good list of influencers to check out. Love the diversity!

  • Ross Lemans

    Your style is unique compared to other people I have read stuff from. Many thanks for posting when you have the opportunity, Guess I will just book mark this page.

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