Wearing White for a Cause: Erie – LaSalle’s 2.0 Party

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For the 4th year in a row, the Erie–La Salle Auto Body Shop once again put their words into action and demonstrated to the community how to raise significant funds for an outstanding organization: Gilda’s Club of Chicago. The gala, “Red Carpet, White Party 2.0” attracted hundreds of loyal supporters all dressed in white to the Montgomery Club on a warm and humid Saturday night.  

The Mongtomery Club

All guests were greeted outside by two state of the art sportscars: Lotus Evoras, on loan from Mancuso Motorsports, as well as a complimentary drink consisting of Deep Eddy peach vodka and prosecco.

Once inside the spacious party venue, you could feel the positive energy flowing throughout the premises: visitors drinking, socializing, and background music playing; creating a terrific ambiance circulating around the party room. Professional waiters and waitresses walked about offering everyone mouthwatering hors d’ oeuvres directly from Gibson’s Steakhouse. In addition, Gibson’s also provided a superior hot buffet dinner including prime beef tenderloin, roasted turkey, fried calamari, and pulled pork sliders.   

All eyes were on Bob Gottfred (owner – operator) of Erie – La Salle Body Shop as he took to the stage and delivered a keynote speech, emphasizing the critical nature of Gilda’s Club’s mission: “To provide welcoming support to those living with and impacted by cancer.” The spotlight then shifted to Laura Jane Hyde (C.E.O. of Gilda’s Club) as Bob introduced her to the standing room crowd, followed by a powerful video, showing the positive results created by the techniques and therapy utilized by employees and volunteers of Gilda’s Club.

Not to be overlooked were the numerous silent auction items, offering everything from Cubs and Blackhawks tickets to exclusive hotel and boutique spa packages. Suddenly everyone’s attention turned to a spontaneous live auction. Excited guests tried to outbid each other for exotic vacations: a 7-night stay in Costa Rica at an ocean side oasis, a week’s holiday at a Miami condo on Ocean Drive, or a 4-day, 3-night package in Savannah, GA at the legendary Bohemian Hotel.

Soon thereafter, the pulsating sounds of the Afrodisiacs energized the enthusiastic crowd as they danced to the hits of the 70’s. Adding to the already electric atmosphere were the Las Vegas style black jack, roulette, and craps tables strategically positioned around the floor, generating large sums, all benefitting Gilda’s Club.

Topping off a very enjoyable evening were delectable desserts of chocolate mousse cake, apple pie a la mode, carrot cake, ice cream, and brownies, as all attendees sang a sincere “Happy Birthday” tribute to Bob Gottfred’s Mom.          


Congratulations to Bob, his assistants, and all volunteers for making this party a tremendous success. Clearly, they knew exactly what they were doing, and significant funds were raised as a result of this evening’s soiree for Gilda’s Club of Chicago. Good guys wear white!  

About Jim Wattron

Jim graduated from the University of Wisconsin, Stevens Point, with a degree in Business Administration. Jim has worked with the team from the beginning and he consistently strives for innovation with refreshing topics that inspire readers with context of new adventures and happenings, locally and internationally.Read more from this author.